How Quality Score Works

  • Video 2 of 4
  • Duration: 12:36

Lesson Description

I get asked this question a lot. And believe it or not, experienced PPC advertisers are the ones who ask this question the most even though they’re getting great results from advertising using PPC.

They all ask me about quality score. Everyone wants high quality score so that they can:

  • Get better ad positioning.
  • Pay less per click.
  • Increase website conversion.

However no one I’ve ever spoken to seems to understand how quality score works.

In this video I am going to share with you my years of experience on quality score in hopes to get you to understand how quality score really works.

No one knows exactly how it works 100% however this is the pattern I have seen over the many years of driving traffic via ppc.

Enjoy the video. Hope you learn a lot from it.

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